Me.!!!!!
Branding and managing online presence is an art that is very essential to business or individuals today. Why? for example take a leading bank in UK, they have been targeting new prospects in their newspaper and online advertising with tagline like “job seeker to job doer”, more closer to home in the US, companies have been branding their presence across Social Media and LinkedIn simultaneously, where one segment focuses the market and competition, the other an attract to potential employees. Some high end hires happen on Glassdoor. These are all examples of Me.!!!, which all relates to branding you, by you, for you, about you, what you do, who you are, how to work with you and more.
A classic example of this is learnt from one of the most accomplished business genius the late Steven Jobs. He was known for his penchant to be perfect and often focused on aspects that targeted higher end customers as opposed to mass market, this is clear in reading his biography for the first iteration at Apple. In his second coming as the CEO, Jobs transformed the company with his “one more thing” the most popular catchphrase for many years at Apple Corporate Event. He laid out his views within the company to enforce behaviors that made Apple what it is today. There are several startups that succeeded based on the founders experiences at an Apple or Google.
What these experiences and leadership teaches us is the fact that what we are emerges from within the company and not outside. To create the brand of who you are and what you do, focus on your key strengths and play them well in the space, learn your key weaknesses but do not expose them as they are chinks in your armor to rectify. By following simple rules, you will start seeing success.
Interested in learning more, Ampcus Inc is launching a social media integration software, stay tuned and keep engaged. Thanks.
